Marketing Campaign Specialist

Ideas need initiative.


HighJump is a global provider of supply chain management software that streamlines the flow of inventory and information from supplier to store shelf. The company is headquartered in Minneapolis, MN (USA) and supports customers ranging from SME business to marquee global enterprises.  HighJump’s functionally rich and highly adaptable end-to-end solutions efficiently manage customers' warehousing, manufacturing, transportation, distribution, delivery routes and retail stores. The company belongs to the Business Unit Software and is part of the Business Area Logistics Systems belonging to the international technology group Körber.

The Business Area Logistics Systems is the leading supplier of fully-integrated solutions for optimizing complex internal and external logistics processes. Under a common roof the companies of this Business Area offer solutions in the fields of warehouse and conveying technology, palletization plants, software and logistics network controls as well as system integration.


The Körber Group is an international technology group with around 10,000 employees all over the world. It unites technologically leading companies with more than 100 production, service and sales locations and offers its customers solutions, products and services in the Business Areas of Körber Digital, Logistics Systems, Pharma Systems, Tissue and Tobacco.

For our location in Denver, Minneapolis we are looking for

Marketing Campaign Specialist

Tasks:

The Demand Generation Specialist supports the delivery of revenue impacting marketing programs aligned with our product line strategy and initiatives. This role will be responsible for executing multi-touch demand creation programs that leverage both inbound and outbound tactics. Collaboration with other members of the marketing team to execute a promotional plan for our software solutions including event and digital lead generation as key duties. In addition to having a deep understanding of the demand process and related technologies, this role must build a win-win, trusting relationship with sales.

 

  • Plan and execute all demand generation programs. Campaigns include email, webinars, PPL programs, account-based marketing, predictive analytics, display and social media advertising, complex nurture tracks and database segmentation
  • Produce landing pages, email assets, and automated workflows to support the execution of digital campaigns in the marketing automation system
  • Perform ongoing campaign optimization through execution and analysis of A/B tests
  • Manage tasks and tactics associated with tradeshows and conferences; project manage to a defined timeline
  • Collaborate to define and improve processes and systems that support the deployment of demand generation programs and marketing-sales alignment
  • Build and maintain overall marketing calendar and manage campaign projects to completion in a timely manner
  • Work closely with sales and marketing leaders to monitor all projects fueling demand gen, funnel performance, identify performance gaps and/or opportunities, and make recommendations to allocate programs funds to maximize ROI
  • Forecast, measure, analyze and report on campaign performance and the impact of marketing activities on sales pipeline (MQLs & SQLs), revenue and sales cycle length to ensure activities are driving leads with the most pipeline opportunity. Present these results to management and the executive team, and based on results, optimize over time

Qualifications:

Verbal and Written Communication

Analytical Skills

Organization Skills – Marketing campaign planning/execution, Automation (HubSpot/Marketo), CRM

Bachelor’s degree or equivalent work experience in Marketing or related field

Customer Commitment

Problem Solving and Decision Making

Interpersonal and Communication Skills

Leadership Skills